* Here's how it works:

Create a customer account with us by providing:
1. Username
2. Password
3. Contact email address (we will NOT rent, sell, or share your info).

With and account your order info will be provided making online purchasing even easier.

After $100 of purchases you will become an HFL "Mahi" member & receive a 5% discount on future purchases!

Don't forget to login to your existing account to apply your discount while you shop. Our hassle free shopping means it will work for all items in our store!

Just a note: You can always place an order without creating an account with us, just click on "place order without an account". We have been online since 1999 serving our customers with quality fishing supplies. We truely appreciate all of our repeat customers for continuing to support us!