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If you have an HFL customer account, please Login to earn your 5% "Mahi" discount. If you are new to our website and would like to create a customer account with us, simply click on the "Create New Account" link below.

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* Here's how it works:

Create a customer account with us by providing:
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3. Contact email address (we will NOT rent, sell, or share your info).

With and account your order info will be provided making online purchasing even easier.

After $100 of purchases you will become an HFL "Mahi" member & receive a 5% discount on future purchases!

Don't forget to login to your existing account to apply your discount while you shop. Our hassle free shopping means it will work for all items in our store!

Just a note: You can always place an order without creating an account with us, just click on "place order without an account". We have been online since 1999 serving our customers with quality fishing supplies. We truely appreciate all of our repeat customers for continuing to support us!



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* Free USPS Priority Mail on U.S.A. orders $175 or greater!

* We ship to ALL 50 States, U.S. Territories, and APO!

* Discounted domestic and global shipping!

customer testimonials"Service was excellent even after the sale!" Hector Y



* 2020 NEW YEAR CLOSEOUT! LOOK OUT FOR SOME GREAT DEALS EVERY MONTH. EVERYTHING MUST GO!! THANK YOU TO ALL OF OUR LOYAL CUSTOMERS OVER THE YEARS!


happy 13th HAPPY 21st!! MAHALO FOR ALL YOUR SUPPORT, Gary and Stella.



Check out some of our best new products here! From lures to books and other accessories.

hfl usa productsHUGE selection of USA MADE lures = More USA jobs!



Check out our Photo Album to see how the lures are working for fishing folks around the world.

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