I. BIG GAME LURES: Hawaii handmade trolling lures and other local favorites.
Matsu: Bullet 3 Hole Jet: (Short, Long, Long Scoop), Fish Head Bullet, Fish Head Cut Face (Airbrushed, Lai Skin, Prism), Smoker, AK / PRL, and Japan Pearl Head
Polu Kai: Caveman, Fatboy, Fish Stick, Japan flag, JH plunger, Mac Nut, Rocketman, Rocketman jets, Stubby sam
VT: 6 Hole bullet jet, Peanut, VT Teaserbird: origingal malolo, prism, shell
Chrome Heads: Bullet, Bullet Jets, Bullet One Pound, Cut Face, Invert, Scoop Face, Tuna packer
Japan Jigs: Blue Flame, Metal Flicker, Saberer, Tenbin K Type, Ebi Shrimp, Condor Head, Dart Slider
Yozuri: Bonita, Crystal Minnow Magnum, Octopus Skirt, Surface Bull GT
Big Game Fishing Tips: Advice from some of our fishing friends on finding and fooling fish.

II. CASTING LURES: Hawaii handmade casting lures, Maria Japan, and other local favorites.
Daiwa Hard body lures for small to medium game fish
Maria Japan Awesome lures for smaller game fish that love twitch and jerk style retrieves
Mark White Ceramic casting lures cast far and can be easily worked sub-surface.
Pili: Pili Poki, Pili Original, Mr Muscle PiliMaria Japan casting lures for lighter tackle make great finese fishing baits.
Soft Grub Cheap but deadly on pan sized fish both fresh and saltwater
Yozuri Pins Minnow One of the best ultra-lite casting lures ever! This minnow will twitch on command and is effective in fresh and saltwater.
Casting accessories Kershaw knives, Berkley line stripper, Power Pro micro line, and more!
Casting tipsWhat lures to choose and spin casting tips.

III. SAILBOAT LURES: The perfect lures for catching table fare like small to medium tuna and mahi.
Handline Fishing Rig No pole holders? No problem, use a handline!
Chrome Head 6 The perfect size metal heads for medium to large size ono and mahi.
Kaku aku Sailboat popper, can be rigged just like a standard trolling lure.
Matsu Sail These Fish Head lures feature the famous matsu airbrush finish
Polu Kai Sail Caveman, Rocketman, these lures are brand new!
Yamashita Jigs Small lures but deadly on shibi / tuna!
Sail fishing accessories Sunglasses, leadering gloves, Kershaw knives, and more.
Sail fishing tips If you're a sailor who is inclined to fish from your sailboat, here are a couple things that you might want to keep in mind.

IV. RIGGING SUPPLIES: Keep your lures running right! Also check out our heavy duty Offshore Handline Fishing Rig
Handline Fishing Rig No pole holders? No problem, use a handline!
Big Game Lure Rigging Yamashita skirts, Gudebrod rigging floss, Jin Kai, Sea Striker crimper, Hooks, Leader Material, Line Saver, Sleeves
Big Game Accessories Gloves, Power Pro, Swivels, Roller Troller.
Casting Accessories The extras that make casting lures even better!
Casting Lure Rigging We understand the extra strain a big fish puts on a casting lure and its components!
Sailboat Accessories Good protection when handlining is important!

V. GIFT STORE: Great gifts to keep on "fishing" wherever you go!
Gift certificates How to make the most finicky fishermen happy? How about an HFL Gift Certificate? Available in: $25, $50, $75, $100 and $200 amounts.
HFL Stuff Hawaii Fishing Lures T-shirts, Long sleeve shirt, keychains, earrings, and sticky hook decal.
Gyotaku art by Naoki Giclee prints of original gyotaku are stunning in both color and detail. Optional: matted print with solid, high grade koa wood framing!
Hawaii Fishing Books Jim Rizzuto "how to" books, Shirley's Fresh Catch Of The Day From The Fishwife, Lure Making 101 / 102
Koa Jewelry Fine koa wood jewelry, various styles with bone. Fish hook pendants, Fish pendants, Honu earrings, Lei o mano, Palaoa.
Lure Making Materials
Sun Dot / Kershaw Local made catch flags and Kershaw knives

VI. CUSTOMER CARE: Secure ordering + 100% satisfaction!
Contact Us: E-mail, telephone, or mail with any questions / concerns / fishing tails.
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Photo Album: Not all fishing tails are exaggerated and we got the proof!
Customer Testimonials: Read what some of our customers have to say.
Favorite Links: Find some great websites in our favorite links page.