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* Free USPS Priority Mail on U.S.A. orders $175 or greater (50 States, Territories, APO)!
* Discounted domestic and global shipping!
* MARK WHITE ceramic casting lures SPRING CLEANING SALE * Get them while you can limited quantity!
Check out some of our best new products here! From lures to books and other accessories.
It's the time of year for GIVING!! Our FREE mystery HFL gift with every purchase is back!
 HAPPY 15th!! MAHALO FOR ALL YOUR SUPPORT, Gary and Stella.
 HUGE selection of USA MADE lures!
BUY LOCAL FOR QUALITY AND MORE USA JOBS!
Coming soon: Read about some memorable fishing experiences from some of our sailing community.
Check out our photo album to see how the lures are working for folks around the world.
 "Service was excellent even after the sale!" Hector Y
 LOGIN or CREATE an HFL customer account.
Mahalo to our loyal customers! "Mahi" members receive a 5% discount!
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