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Read what some of our customers have to say:
Customer Testimonials

"Thanks for the hand lines and lures. Sailed from Los Angeles to Puerta Vallarta. We caught several yellow fin tuna and one very nice Mako shark with your products...Thanks again KC

"Stella and Gary: I received the custom Matsu Fishing Lures. I am very happy with the service that you guys provided on my order. You have definitely won my business for the future and I'll buy a ton of fishing lures!! Thank you very much and Aloha"...Captain Andy

"Stella / Gary; Thanks for the delivery. Just what I needed. Now if the weather would cooperate."...James

Hey Stella, Thanks for your reply,so quick! I know that i will order two Chrome Bullets (6.5) that work well for us here in S.Carolina. If you would,please suggest two more skirt combinations for this head that are popular out there. Thanks again for getting back so soon...Freezing in S.C., Poe

"The casting lures were killer, everything swimming would hit them! We caught some nice trevally, barracuda, and grouper. By far the best lures at our fishing expedition!"...Peter K

"I sent off one of the Polu Kai Shaka plungers with my friend down to Barra Navidad to fish in a tournament, and the results were awesome. They won both the ahi and the mahi divisions of the tournament. The winning mahi came on the shaka plunger and weighed around 40 pounds. All of the boys were very pleased with the lures and their performance. Gary once again I can't thank you enough for all the help you gave me and for your generosity. I will defiantly be a repeat customer"....Barret H

"Your customer service was excellent before, during, and after the sale. Thanks!....Hector Y

"Mahalo for the lure, made of the best days ever! Aloha"....Alika M (Alika caught a 230 pound marlin on his Yamaha jet ski!)

"I wanted to send you a few pictures of the 400# (plus) marlin that I caught and released off of the Waianae coast with the Japan flag lure that I purchased from you. I received the lure a few days before this trip and the lure was in the water for about an hour and a half when we hooked up. The fish was still strong beside the boat and hooked right in the corner of the mouth so we decided to let her go. Thank you for your great service"....Chuck M.

"I received the package in the mail today and the lures look great!!!! I think your suggestion of switching from the Charley Sailboats to the Matsu was a very good one. Thanks again you were great to do business with. Ill drop you a note to let you know how they worked"....Michael V.

"Thank you for the lures. We caught many blackfin tuna using the peanut lure behing the VT Teaserbird. Even the real birds we intrigued. I caught and released a 225 Pound Blue fishing with the lure that matched the bird on the long corner. Not a bad two days on our 20' Mako w/spreaders! (Our primary boat was broken)"....Tim B.

"Just recieved the lure head I ordered, the lure head looks good. Hope I can catch the big one. Thanks for the extra skirt and the fast service. Aloha"....Burt S.

"Hey Hey!! Hawaii Fishing Lures thanks to you we have broken the "no fish" policy on my sail boat "Other Places" we picked up a little 20lb mahi mahi 7 miles out of molokai on the little lure the(curse buster) and the same lure fooled an aku off of Aina haina in 75 feet of water. We also got spooled on a big ono off of Kaneohe. Mahalo!!"....Rand H/"Other Places."

"We've been back in SF for a month now after a slow 27 day passage. We motored 900 miles because of no wind!! We caught lots of fish using your lures, infact, fishing wasn't that much fun because we caught them after only 20 minutes of fishing! We caught plenty of big mahi mahi and 4 or 5 blue fin tuna. All the fish we caught were at speeds under 4.5 knots. Those lures really work. We are glad to be home but our hearts are still in Hawaii. Regards"....Bill and Jean, s/v Mita Kuuluu

"Thank you for an article of good quality. I am satisfied very much. We are looking forward to hearing from you!Yoshitaka O., Hukuoka, Japan

"Thanks very much, that soumds great ! Thanks for the super service"...Skip



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Check out some of our best new products here! From lures to books and other accessories.

It's the time of year for GIVING!! Our FREE mystery HFL gift with every purchase is back!

happy 13th HAPPY 18th!! MAHALO FOR ALL YOUR SUPPORT, Gary and Stella.

hfl usa productsHUGE selection of USA MADE lures!

BUY LOCAL FOR QUALITY AND MORE USA JOBS!




"A picture is worth a thousand words." Check out our Photo Album to see how the lures are working for fishing folks around the world.

customer testimonials"Service was excellent even after the sale!" Hector Y

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Mahalo to our loyal customers! "Mahi" members receive a 5% discount!


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