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Customer Care / Help

Aloha! Shop with our 100% customer satisfacion guarantee! To all our loyal customers: Mahalo! (Thank you) for your continued business, we look forward to serving you again! We have been proudly serving our customers since 1999, providing them with top quality fishing products.
Choose from a HUGE selection of saltwater fishing lures, many handmade by Hawaii's best lure makers! They are successful in the sport fishing industry & with recreational fisherman & are now offered worldwide.
Read what some of our customers have to say.


Secure Ordering

You can place an order with us 2 different ways:

1) Online: Shop with our secure shopping basket. When ready checkout and pay online, it's that easy.
2) Call us Mon-Sat 9 AM To 5 PM Hawaii time: (800) 571-6339.

Question: What type of payment can I use?

Answer:
1) Online orders: Mastercard, Visa, American Express, Discover, and Paypal.
2) Phone orders: Mastercard, Visa, American Express, Discover, Paypal, and cashiers check / personal check.

Question: Is it safe to order with a credit card from your web-store?

Answer: Yes, we would like to assure you that your safety & security to shop & order online is very important to us. When our order/registration form asks you to enter sensitive information (such as your credit card number), that information is encrypted and protected using Geo Trust SSL up to 256 bit encryption.

Question: How do I add products to my shopping basket?

Answer: When you see a product that you want, choose options (such as color, size, style) & click the "Add To Basket" button. Your items will be kept in a shopping basket until you are ready for checkout. You can view your basket contents at all times as they are displayed in the top, right hand corner.

Question: How do I place my order after choosing my products?

Answer: Finalizing your order is both safe & simple.
1. Review your items in Your Basket, then click "Checkout Now".
2. Enter your HFL login information or choose to "Place Order Without Account."
3. Follow steps 1 thru 3 throughout the checkout process.
4. After submitting payment securely through our website you will view a printable receipt with order confirmation #. An order confirmation email will also be sent.


Merchandise Returns

Please go to our Contact Us page for information on returns.

Privacy Policy

Please go to our Contact Us page for information on our privacy policy.

Liability Policy

Please got to our Contact Us page for information on our Liability policy.


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free shipping

* Free USPS Priority Mail on U.S.A. orders $175 or greater!

* We ship to ALL 50 States, U.S. Territories, and APO!

* Discounted domestic and global shipping!



* MARK WHITE ceramic casting lures SPRING CLEANING SALE * Get them while you can limited quantity!



Check out some of our best new products here! From lures to books and other accessories.

It's the time of year for GIVING!! Our FREE mystery HFL gift with every purchase is back!

happy 13th HAPPY 18th!! MAHALO FOR ALL YOUR SUPPORT, Gary and Stella.

hfl usa productsHUGE selection of USA MADE lures!

BUY LOCAL FOR QUALITY AND MORE USA JOBS!




"A picture is worth a thousand words." Check out our Photo Album to see how the lures are working for fishing folks around the world.

customer testimonials"Service was excellent even after the sale!" Hector Y

hfl mahi memberLOGIN or CREATE an HFL customer account.

Mahalo to our loyal customers! "Mahi" members receive a 5% discount!


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