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Matsu Big Game HOT!
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Mark White SALE!
Ulua'z / Kepa'aSALE!
Soft GrubsSALE!
Yozuri Minnows
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sailboat lures
Handline Fishing Rig
Kaku Aku
Matsu Aku
Polu Kai Lite
Chrome Heads 6
Mold Craft Little
Yamashita Jigs
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aloha & welcome to Hawaii Fishing Lures, your home for the finest handmade lures since 1999! From big game trolling & casting to sailboat fishing & ultra-light. Our Hawaii USA lures are tested & proven worldwide!

featured products
vt lures
VT Teaser / Lures
yo-zuri sashimi bull
Yo-Zuri Sashimi
polu kai lures
Polu Kai Lures
handline fishing rig
Handline Fishing Rig
gyotaku by naoki
Gyotaku by Naoki
power pro
Power Pro
koa and bone fish hook
Koa & Bone Fish Hook
hawaii fishing books
Hawaii Fishing Books
yamashita skirts
Yamashita Skirts
maria japan
Maria Japan Hot!
soft grubs
Soft Grubs
matsu lures
Matsu Lures Hot!

customer favorites CUSTOMER FAVORITES: Check Out Our Customer's ** Top Rated ** Lures! Want to know what our HFL customers suggest? These big game lures are some of their favorites for trolling. They have proven themselves world-wide with awesome fish catching results!

rigging suppliesRIGGING SUPPLIES: Rig Your Own Trolling Lures! Crimping tool, line cutter, mono and fluorocarbon leader materials, line saver, bait floss, double and single sleeves, stainless trolling hooks, and wing material.

custom luresCUSTOM LURES: Don't See Your Favorite Color? We often get requests to make a lure in a custom color. In fact we can usually customize: colors, eyes, inserts, jetting, lead, sizes, styles, and more!

garage sale luresGARAGE SALE LURES: Great Deals On Closeouts / Sales! We have got some great stuff @ our HFL Hale Garage Sale! Items change so come back often to take advantage of the UNREAL deals!

hfl gift certificates HFL GIFT CERTIFICATES: Try One Of Our HFL Gift Certificates! For fast, no hassle gift giving, sent instantly by email! Also: Take advantage of our FREE gift wrapping on all items in our HFL Giftstore!

photo album Check Out Our HFL Photo Album! Feel free to keep in touch and send us your favorite fishing "tails" and pictures of our lures in action!

a special look at hawaii offshore fishing by jim rizzuto A Special Look At Hawaii Offhsore Fishing By Jim Rizzuto Lure tips / tricks, and fish news from the blue marlin capital of the world!

quality rigging components Quality Rigging Components

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* Free USPS Priority Mail on U.S.A. orders $175 or greater!

* We ship to ALL 50 States, U.S. Territories, and APO!

* Discounted domestic and global shipping!

* MARK WHITE SALE * Get them while you can limited quantity!

Check out some of our best new products here! From lures to books and other accessories.

It's the time of year for GIVING!! Our FREE mystery HFL gift with every purchase is back!

happy 13th HAPPY 18th!! MAHALO FOR ALL YOUR SUPPORT, Gary and Stella.

hfl usa productsHUGE selection of USA MADE lures!


Check out our Photo Album to see how the lures are working for fishing folks around the world.

customer testimonials"Service was excellent even after the sale!" Hector Y

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