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aloha & welcome to Hawaii Fishing Lures, your home for the finest handmade lures since 1999! From big game trolling & casting to sailboat fishing & ultra-light. Our Hawaii USA lures are tested & proven worldwide!

featured products
vt lures
VT Teaser / Lures
yo-zuri sashimi bull
Yo-Zuri Sashimi Bull
polu kai lures
Polu Kai Lures
handline fishing rig
Handline Fishing Rig
gyotaku by naoki
Gyotaku by Naoki
power pro
Power Pro
koa and bone fish hook
Koa & Bone Fish Hook
hawaii fishing books
Hawaii Fishing Books
yamashita skirts
Yamashita Skirts
maria japan
Maria Japan Hot!
soft grubs
Soft Grubs
matsu lures
Matsu Lures Hot!


customer favorites CUSTOMER FAVORITES: Check Out Our Customer's ** Top Rated ** Lures! Want to know what our HFL customers suggest? These big game lures are some of their favorites for trolling. They have proven themselves world-wide with awesome fish catching results!

rigging suppliesRIGGING SUPPLIES: Rig Your Own Trolling Lures! Crimping tool, line cutter, mono and fluorocarbon leader materials, line saver, bait floss, double and single sleeves, stainless trolling hooks, and wing material.

custom luresCUSTOM LURES: Don't See Your Favorite Color? We often get requests to make a lure in a custom color. In fact we can usually customize: colors, eyes, inserts, jetting, lead, sizes, styles, and more!

garage sale luresGARAGE SALE LURES: Great Deals On Closeouts / Sales! We have got some great stuff @ our HFL Hale Garage Sale! Items change so come back often to take advantage of the UNREAL deals!

hfl gift certificates HFL GIFT CERTIFICATES: Try One Of Our HFL Gift Certificates! For fast, no hassle gift giving, sent instantly by email! Also: Take advantage of our FREE gift wrapping on all items in our HFL Giftstore!

lure making 201 / 202 KONA FISHING CHRONICLES LURE MAKING 201 / 202: BY JIM RIZZUTO:
Part 2 is here and filled with more insight, pics, tips and how to information!!
Ever wonder what goes on behind the scenes in the making of the Hawaiian style trolling lure? You are sure to find out just that and more with this newest book by Rizzuto.
Click here to view all books.


photo album Check Out Our HFL Photo Album! Feel free to keep in touch and send us your favorite fishing "tails" and pictures of our lures in action!

a special look at hawaii offshore fishing by jim rizzuto A Special Look At Hawaii Offhsore Fishing By Jim Rizzuto Lure tips / tricks, and fish news from the blue marlin capital of the world!

If You Order A Skirted Or Rigged Lure From Us... we can assure you that the quality of the materials and rigging is of the highest standards!

quality rigging components

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* Free USPS Priority Mail on U.S.A. orders $175 or greater (50 States, Territories, APO)!

* FREE NEXT DAY service within state of Hawaii.

* Discounted domestic and global shipping for all other orders.



* Customer Favorites: Lures that people are catching with, not just fishing with!

* X-MAS Garage Sale: GREAT HOLIDAY DEALS: Big game lures!



Check out some of our best new products here! From lures to books and other accessories.

It's the time of year for GIVING!! Our FREE mystery HFL gift with every purchase is back HO HO HO!

happy 13th HAPPY 15th!! MAHALO FOR ALL YOUR SUPPORT, Gary and Stella.

hfl usa productsHUGE selection of USA MADE lures!

BUY LOCAL FOR QUALITY AND MORE USA JOBS!




Coming soon: Read about some memorable fishing experiences from some of our sailing community.

Check out our photo album to see how the lures are working for folks around the world.

customer testimonials"Service was excellent even after the sale!" Hector Y

hfl mahi memberLOGIN or CREATE an HFL customer account.

Mahalo to our loyal customers! "Mahi" members receive a 5% discount!
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