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Maria Japan Hot!
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sailboat lures
Handline Fishing Rig
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Matsu Aku
Polu Kai Lite
Chrome Heads 6
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Yamashita Jigs
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Handline Fishing Rig
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aloha & welcome to Hawaii Fishing Lures, your home for the finest handmade lures since 1999! From big game trolling & casting to sailboat fishing & ultra-light. Our Hawaii USA lures are tested & proven worldwide!

featured products
vt lures
VT Teaser / Lures
yo-zuri sashimi bull
Yo-Zuri Sashimi Bull
polu kai lures
Polu Kai Lures
handline fishing rig
Handline Fishing Rig
gyotaku by naoki
Gyotaku by Naoki
power pro
Power Pro
koa and bone fish hook
Koa & Bone Fish Hook
hawaii fishing books
Hawaii Fishing Books
yamashita skirts
Yamashita Skirts
maria japan
Maria Japan Hot!
soft grubs
Soft Grubs
matsu lures
Matsu Lures Hot!

customer favorites CUSTOMER FAVORITES: Check Out Our Customer's ** Top Rated ** Lures! Want to know what our HFL customers suggest? These big game lures are some of their favorites for trolling. They have proven themselves world-wide with awesome fish catching results!

rigging suppliesRIGGING SUPPLIES: Rig Your Own Trolling Lures! Crimping tool, line cutter, mono and fluorocarbon leader materials, line saver, bait floss, double and single sleeves, stainless trolling hooks, and wing material.

custom luresCUSTOM LURES: Don't See Your Favorite Color? We often get requests to make a lure in a custom color. In fact we can usually customize: colors, eyes, inserts, jetting, lead, sizes, styles, and more!

garage sale luresGARAGE SALE LURES: Great Deals On Closeouts / Sales! We have got some great stuff @ our HFL Hale Garage Sale! Items change so come back often to take advantage of the UNREAL deals!

hfl gift certificates HFL GIFT CERTIFICATES: Try One Of Our HFL Gift Certificates! For fast, no hassle gift giving, sent instantly by email! Also: Take advantage of our FREE gift wrapping on all items in our HFL Giftstore!

fishing book sale KONA FISHING CHRONICLES: BY JIM RIZZUTO: Ever wonder what some of the best Kona fishing captains think about when they fish? This set of 2 books are the orginal Chronicles and are packed with great stories and spectacular fishing tales from the fabled Kona grounds! View All Books.

photo album Check Out Our HFL Photo Album! Feel free to keep in touch and send us your favorite fishing "tails" and pictures of our lures in action!

a special look at hawaii offshore fishing by jim rizzuto A Special Look At Hawaii Offhsore Fishing By Jim Rizzuto Lure tips / tricks, and fish news from the blue marlin capital of the world!

If You Order A Skirted Or Rigged Lure From Us... we can assure you that the quality of the materials and rigging is of the highest standards!

quality rigging components

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* Discounted USPS Priority Mail rates for all other orders.

* Next day service within state of Hawaii.


Now its the time to score on some GREAT DEALS!! Check out our closeout items for some nice savings!!

Check out some of our best new products here! From lures to books and other accessories.

Need help ordering? Custom orders / Phone orders; Please call us toll free: 8 AM - 6 PM.


happy 13th HAPPY 15th!! MAHALO FOR ALL YOUR SUPPORT, Gary and Stella.

hfl usa products

We have a HUGE selection of MADE IN THE USA lures!


customer testimonials"Service was excellent even after the sale!" Hector Y

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hfl mahi member

Mahalo to our loyal customers! "Mahi" members receive a 5% discount!
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